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How to Become a Sports Broadcaster with ESPN Anchor James Swanwick [VIDEO]

Meet James Swanwick. James is a New York-based ESPN anchor on SportsCenter, author of Insider Journalism Secrets and Become a Celebrity Journalist and co-founder of international agency, Crocmedia. He has been a print or TV journalist for 20 years, writing for newspapers and magazines in the US, UK and Australia.

These include Associated Press, Sky Sports, ESPN, WPLJ radio, Sydney Morning Herald, Sydney Daily Telegraph, The Sun, Sky Movie Channel, Q104FM, Loaded magazine, Woman’s Day, The Courier-Mail and much more. He now teaches journalist wannabes and graduates how to get jobs in journalism.

During this interview, James discusses:

  • How he differentiated himself from other sportscasters to get his job at ESPN
  • What his thoughts are on having an agent to represent him in his career
  • His best piece of advice for people looking to break into the sports broadcasting industry

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11 Responses to How to Become a Sports Broadcaster with ESPN Anchor James Swanwick [VIDEO]

  1. trackie33 May 30, 2012 at 12:42 pm #

    I would love to be a ESPN sportscaster, as I received my degree in General Studies and minored in athletic administration. However, there aren’t any opportunities in the Kansas City area.

  2. kerlin87 May 30, 2012 at 1:16 pm #

    I’d like to be a sportscaster. I know I am very qualified for it.

  3. trevorturnbull May 31, 2012 at 12:49 am #

    We are going to be announcing a live Q&A Spreecast early next week……..special guest to be announced then.  But, if you are looking for tips on how to break into Sports Broadcasting….you’ll definitely want to check it out 🙂

  4. JamesSwanwick June 11, 2012 at 3:24 pm #

     @trackie33 Shoot me an email and I’ll give you some tips. And sign up for my free tips at, which may give you some ideas as to how to make it happen in Kansas.

  5. Morriah December 30, 2012 at 2:55 pm #

    Hey! My husband majored in Sports Management. Like many jobs, it seems you have to know people to get in, at least that is my experience with my job. Or do some type of internship where you would like to work. I’ll tell my husband to check out this video.

  6. Tobi Isom March 25, 2013 at 5:29 pm #

    Hey James i have a good friend that’s interested in becoming a sports anchor/commentator/broadcasting can you give me some advice on where he needs to start to pursue his dreams?? He really discouraged because he says its usually only retired professionals that get the job..He has a degree in criminal justice and he not enjoying his career..If you can give me any advice on what he should do it will be grateful. .signed a loyal friend

  7. Benjamin July 1, 2013 at 8:15 pm #

    I’m 15, and my dream is to get into broadcasting/journalism. I’ll do anything to know what it takes.

  8. Stevee Booth September 20, 2015 at 9:25 am #

    Hi! I am a senior Mass Communications major at Lander University. My dream is to be a sports broadcaster for ESPN and I would love to hear about what truly helped you on your journey and what I could do to further myself in the career process.

  9. Jake Smith February 17, 2016 at 5:37 pm #

    I would love to work for a company like ESPN, I am already one of the top broadcasters at my school right now and I am only a freshman in College. What is the best way to get into ESPN? Or any other big network

  10. Jim Robinson March 22, 2016 at 4:01 am #

    Broadcasting is a challenging and competitive field, but at the same time, it can be extremely rewarding and fulfilling. Here is a testimonial from Eytan Shander and Dan Fritz- students from CSB sharing how the school helped them start their sports broadcasting career…


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