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Top Sports Business Professionals To Follow On Twitter

Sports Business ProfessionalsWith the world in a constant state of upheaval these days, sports business is not exempt. Below are the sports business leaders who can bring clarity to the topsy turvy landscape.

Sports Business Professionals:  Tweet Leaders

1.  Darren Rovell

When you have read an article called “My 13 Golden Rules of Twitter,” written by someone with more than 143,000 followers, you should tack it on your refrigerator. No wonder Rovell earned Sports Social Media Professional of the Year.

2.  Darren Heitner

Heitner tweets often but not too often. He mixes it up between links, stories, advice to students, retweets and other worthwhile content.

3.  Jennifer Keene 

Keene, of Octagon Sports Marketing, does a great job conversing with her followers. Though I don’t see many links or retweets in her recent activity.

4. Brian Gainor

Gainor is up for the business awards circuit this year, and I can see one reason why. He provides his followers with a variety of links, he interacts with them and he promotes. Unfortunately, for followers, Gainor varies between tweeting a lot or a little.

5. Russell Scibetti 

Scibetti’s site is one of the best, and he consistently hosts awesome events. He continues networking on Twitter. I don’t see too much else besides conversations, but with more than 4300 followers, he is someone to keep an eye on.

6. J.W. Cannon 

I love Cannon’s Twitter background (coffee beans). It indicates he is having fun with his tweets, wired or not. Examples: “HAHAHAHA #Eagles. #1 rule of football: Punters suck and are not technically considered football players.” “UMMM, WHAT ABOUT TASTE?: New Bud Light “Platinum” will contain more alcohol, calories. #marketing #beer”

Cannon gives followers something different than just business speak, and he has more than 4500 followers. The only problem is it’s hard to tell what category he fits in.

7. Kristi Dosh

Dosh is ESPN’s sports business reporter. You can expect tweets at regular intervals from her.

8. Maury Brown

Brown is the president of Business of Sports Network and has more than 8400 followers. Brown loves to talk music with followers. Don’t worry, he covers all the big sports biz stories and poses questions as well. If you’re not a rock music lover, you will have to pick through tweets to find the sports biz stuff.

9. Liz Mullen

Mullen has more than 15 K followers. Obviously she has this Twitter thing down, and you’d do well to pick her brain. The SportsBusiness Journal reporter sticks to hard news and not much else.

10. Joe Favorito 

Between the two of them, I’m not sure anything gets past Sports Networker and Joe Favorito’s Sports Marketing and PR Pros newsletter. I love Favorito’s weekly links in the newsletter. He teases so you know what you are getting and whether or not the story is to your interest. That’s what you get on his Twitter account in real-time.

Here are a few more Twitter handles you have to check out: @LouImbriano, @MicheleSteele, @robkatz, @joshuaduboff, @RonGoch, @DonWalkerJS, @ScottONeil_MSG.

Below are some tips from the man, Darren Rovell, who occupies the top spot on this list:

Sports Business Professionals:  Tips to Tweeting

1. Remember, Twitter is not a monologue, it is a dialogue.

“You want people to engage with you, you want people to retweet you. If you use all 140 characters, the only choice they have is to click the retweet button, which means they can’t comment on it.

2.  Know Who Follows You and Why People Follow You.

In other words, stick to your expertise and stay away from random rants about the latest thing to cross your mind.

3. Personal Tweets Are Fine Every Once In A While.

With the preceding advice in mind, you are a person, not a robot. Give people a window into your other passions on occasion.

4. Know When to Tweet.

Rovell suggests you tweet during the 9:30 am to 11 am ET timeframe unless you have something time-sensitive to tweet.

Who are some of your favorite sports business professionals to follow on Twitter and why? Make sure to leave your comments below and feel free to share this article with your friends on Facebook and Twitter.

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12 Responses to Top Sports Business Professionals To Follow On Twitter

  1. sportsnetworker November 21, 2011 at 3:23 pm #

    @blakerhodes thanks for the RT Blake!

  2. BlakeRhodes November 21, 2011 at 3:25 pm #

    @sportsnetworker No problem. Good stuff.

  3. Mahoney November 21, 2011 at 3:29 pm #

    Great top 10 for sure!

  4. JenniferKeene November 21, 2011 at 4:49 pm #

    Thanks for the mention, Sam

  5. Darren_Heitner November 21, 2011 at 5:01 pm #

    I follow all the people on this list. Great job. And thanks for including me.

  6. NutritionAuthor November 22, 2011 at 10:15 am #

    Thanks for the great list!!! I’ve been advocating nutrition and healthy eating with the Super Bowl / NFL for the last 4 years and recently held some fun kids nutrition cooking workshops with WNBA Phoenix Mercury and The First Tee in Phoenix. Great to connect with leaders in the sports industry! Love sharing nutrition tips for athletes and fans. Melanie Albert, Founder & CEO, Experience Nutrition, an Official Health & Wellness Partner NFL Alumni

  7. seancallanan November 22, 2011 at 4:51 pm #

    Great list Sam, I’ll be sure to include them on our Sports Digital Twitter list for sportsgeekhq!/SportsGeekHQ/sports-digital of course I follow them via seancallanan already 😉 Stop by Sports Geek sometime –

  8. jfavreau November 22, 2011 at 5:23 pm #

    Lou Imbriano is really good as well! He is a moderator for #SBChat and his blog provides a lot of useful information.


  9. jimbosports_com January 29, 2012 at 2:33 am #

    Thanks for all the suggestions and tips. very happy with this list

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