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Grassroots Sports: New Website Aims to Help Development

This article is a guest post from Ash Read

grassroots sports

In the UK alone there are around two million sports volunteers and an estimated 140,000 amateur sports clubs. These grassroots clubs and organizations often play a massive part in their local communities up and down the country.

Whilst many professional sports in the UK are a huge commercial success, for example the Premier League turned over £2billion last year, there have simultaneously been many funding cuts at the grassroots sports level making it increasingly difficult for sports to move forward and develop at the grassroots level.

With these funding cuts and the recent economic recession times have been hard for grassroots sports clubs and athletes as they have had to become more self-sufficient and and search for increased corporate sponsorship.

A Passion for Grassroots Sports

Started by Oliver Williams and Ashley Read, two passionate grassroots sports enthusiasts and online entrepreneurs, is built to help sports clubs and athletes be the best they can be. In order to do this the site is dedicated to providing the best possible advice on all areas of running a club, including; funding, sponsorship, club management, PR, marketing and social media. aims to help facilitate the development of grassroots sport in the UK by:

  1. Providing clubs, athletes and coaches with free advice and support;
  2. Increasing the level of commercial sponsorship entering the grassroots sports arena
  3. Ensuring sports grants and funding are more accessible.

Oliver Williams, Co-founder explains;

“Having played sports at the grassroots level from an early age, I’ve experienced first-hand the difficulties that sports clubs face. The cost of playing sports has gradually increased over the past few years, more notably the cost of court and pitch hire and the cost of travelling.”

“During challenging times in which securing private sponsorship is increasingly difficult, is dedicated to helping grassroots sports clubs and athletes find alternative methods of funding and becoming more self-sustainable.”

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5 Responses to Grassroots Sports: New Website Aims to Help Development

  1. Source September 26, 2013 at 9:29 pm #

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  2. Bette February 9, 2014 at 12:01 am #

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  5. Eachdaysports April 13, 2021 at 1:08 am #

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