Every business in the sports industry should be utilizing email marketing. It is a great way to improve customer loyalty and customer satisfaction and increase repeat sales. For example, ticketing website Crowd Seat, can create promotional email campaigns targeting users based on their regions or favorite teams via their sports newsletter.
Planning an email marketing campaign takes time and effort. Determining the layout, design and what content to send are essential elements to a successful campaign. You should give most of your time and focus to these factors. However, as any good boxer will tell you; don’t let up your guard. All of your hard work could go to waste with a few foolish mistakes at the end. Before sending out your sports newsletter go through this quick checklist.
Sports Newsletter Checklist
1. Check Your Links
It’s simple but important. Make sure your links work properly and are directed to the correct pages. I have unsubscribed from many a sports newsletter because their links either sent me to a completely different page or because I received a 404 error.
2. Check Your Images
Check the alt tag on all of your images. Remember that your subscribers do not see the images right away because they are turned off by the email provider. Try placing descriptive text in the alt tag. That will help inform the subscribers about the content.
3. Check Grammar and Spelling
Spelling and grammar errors happen to everyone. Even journalists at the Wall Street Journal have editors. So should you. Always have someone else read over your work before sending it out. No matter how good the content is, spelling and grammar errors can make a sports newsletter look unprofessional.
4. Check the Tracking Code
Any good email marketer knows that the best way to improve a sports newsletter is to test constantly. That is why I always double check the tracking code on the different elements that I am testing. I hate losing out on data!
5. Contact List
Don’t leave anyone behind. Update your contact list before you send out the sports newsletter.
6. Provide a Hosted Version
Sometimes, despite all efforts to ensure consistent and proper rendering, sports newsletters still become prone to breaks and errors among the miscellaneous email clients. It is for this reason that we supply links to hosted versions of the email. A hosted version of a sports newsletter can be viewed online through a browser, rather than the recipient’s email. Before you mail out your latest newsletter, upload a hosted version to your domain and place a link at the top on the newsletter to its location. This way, you ensure that all recipients have the opportunity to see the sports newsletter as it was intended.
7. Provide a Plain Text Version
Don’t forget to provide a plain text version for those who can’t or won’t view their sports newsletter in HTML. Spam filters will penalize you if you don’t. Also, a plain text version is helpful for those who check their email on their mobile phone.