Guest Post by Dmitriy Gamarnik
Here’s a “Jimmy the Greek” type of prediction for the gadget-loving segment of our audience: mobile ecommerce websites are the next big thing in the sports industry. That’s right, you heard it here first. And I’ll put my kid’s college fund on it. Alright, so I don’t have any kids, and I know I am not really stepping out on a limb here, but still only a relative few companies have taken advantage of this versatile platform. Not surprisingly, many of the reasons why few have embraced mobile ecommerce are similar to the reasons why businesses were hesitant to launch an ecommerce website.
Typical reasons were:
- It’s expensive to build and maintain
- It’s not safe to purchase online
- People prefer to buy in the stores
Even though the platform is different the reasons are the same. And just like last time, the companies who have established a mobile presence earlier will find themselves competitively ahead of the companies that sat around on the sidelines waiting and watching.
Today, there are 429.7 million smartphone subscribers worldwide and it is predicted that this number will increase to 1,187.4 million by 2015. And with the busy schedules people have today, mobile ecommerce makes it easy to sell to consumers instantly and helps to build brand loyalty.
Here is the list of sports companies who have joined the mobile commerce market:
Under Armour makes it easy for the consumer right away. The home screen is separated into organized categories: shop mens, shop womens, shop boys, and shop girls; making browsing for products simple and a breeze.
Dick’s Sporting Goods
Dick’s Sporting Goods has great user friendly navigation menus. Also, the product page is very clean and has the right amount of information.
New Balance offers numerous product image views. That really helps them stand out from the other mobile websites. My only complaint about New Balance’s mobile website is that it could be better optimized for a mobile browser.
Champs organizes their home screen a little differently. Instead of just separating their products into categories like Men or Women, they also have a category called “top sellers”. Genius! Why have the visitor search for those products when it can be brought to them immediately.
Patriots Pro Shop
As a Jets fan it is difficult for me to give the Patriots credit for anything, but the mobile site is awesome. Every sports team should have a mobile site like this for their fans.
Dmitriy Gamarnik is a marketing analyst with Blue Fountain Media, an ecommerce design company located in New York City. Just this past weekend (6/19/2011) he birdied for the first time in his short golf career.
Photo by gailjadehamilton