Problem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.comProblem to access license server. cURL error 6: Could not resolve host: How the Carolina Panthers Use Social Media | Sports NetworkerSports Networker

Top Menu

How the Carolina Panthers Use Social Media

The Carolina Panthers are challenging their fans to compete in the  ‘Panthers Purrsuit’ social media contest, the first of its kind in the NFL, on Saturday, October 23.

Fans will pair up into teams of two and compete against other fan teams in an all day “Amazing Race” style contest which will take place at locations throughout greater Charlotte. The Purrsuit begins at Bank of America Stadium at noon. Teams will then follow a series of clues and instructions and complete challenges at locations throughout the day.

Check-in to Play

At each location, the smartphone-toting teams will complete a task and check-in with geo-location apps like Foursquare and Gowalla. Tasks vary at each location and can include physical challenges or collecting items similar to a scavenger hunt. Locations will range from public landmarks to local charities to Panthers sponsors throughout the region.
Teams will earn points for completed tasks at each location. At the end of the day, all contestants will reconvene for a Tweetup and party at an as-yet-unannounced location during which prizes will be awarded.
The grand prize is a pair of tickets, airfare and hotel accommodations to watch the Panthers play the Steelers in Pittsburgh on December 23. The Panthers will also give out prizes for a number of other criteria including the most original team name.

Staying Original in Sports and Social Media

“Panthers Purrsuit showcases how social media can bring people together, forge new connections  and support area businesses” Panthers President Danny Morrison said. “This is a first-of-its-kind use of social media.”

The Panthers created the Purrsuit contest with the help of Scott Hepburn, a Charlotte area social media strategist. “This is the year of location-based social networking,” Hepburn said. “Panthers Purrsuit is about consumers connecting through social media and further developing those relationships through meaningful ‘real life’ experiences.”

Panthers Purrsuit is the latest social media based contest in professional sports. The New Jersey Nets made headlines in April when they gave away autographed memorabilia to Gowalla users who checked in during Nets games.

Fans can register or find more information about the Panthers Purrsuit on the Panthers website or by watching Panthers player Everette Brown explain the Purrsuit in the video below.


Image by trostle

, , , , , , , , , , , , ,

7 Responses to How the Carolina Panthers Use Social Media

  1. garcinia cambogia extract February 2, 2014 at 11:51 pm #

    My brother recommended I would possibly like this blog.
    He was entirely right. This post actually made my day. You can not consider
    simply how so much time I had spent for this info!

    Thank you!

  2. mitesser loswerden March 3, 2014 at 12:57 pm #

    I need to to thank you for this good read!!
    I certainly enjoyed every bit of it. I’ve got you book-marked to look at new stuff you post…

  3. Tony August 9, 2014 at 11:18 pm #

    Hey this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML.

    I’m starting a blog soon but have no coding expertise so
    I wanted to get guidance from someone with experience.
    Any help would be greatly appreciated!

  4. renting October 11, 2014 at 9:16 pm #

    I was wondering if you ever thought of changing tthe page layout of your website?
    Its very ell written; I love what youve got to say. But
    maybe you coyld a little more in the wway of content so people
    could connect with it better. Youve got an awful lot oof text
    for only having 1 or 2 pictures. Maybe you could space it out better?


  1. – Athletes & Sports on Twitter! » Posts » Writing for - October 21, 2010

    […] How the Carolina Panthers Use Social Media […]

  2. BuzzMgr | NFL’s Carolina Panthers Use Social Media to Engage Fans, SMC Participated - November 2, 2010

    […] “How the Carolina Panthers Use Social Media” by Brendan Wilhide on Bookmark this on Delicious Tweet […]

  3. A Purrfect application of Social Media Marketing « Greg Brey - November 17, 2011

    […] Photo Courtesy of […]

Leave a Reply

Website Managed by T3 CONNECT