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Creating Brand Advocates Through Word of Mouth

This is another side to Social Media that is often overlooked, when organisations plan their online approach yet can be as important, if not more so than having a Facebook/Twitter page.

A old approach that has taken on a new meaning and been opened up by social media is creating brand advocates and generating positive ‘Word of Mouth’. This is important because you as a brand can only generate a certain amount of trust in what you say to people.

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World Cup by Word of Mouth

Following on from my last article, The World Cup Brings Big Opportunities Brands, Iā€™d like to keep the focus on the World Cup and highlight another great marketing campaign revolving around the tournament.

Last week I had the opportunity to catch up with a few members of the team from 1000heads, a word of mouth agency here in London, and one of the (many) things we spoke about was their 32 Dishes campaign.

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