Top news in the #SportsBiz this week showcases tennis utilizing IBM analytics to better players and business. Other news includes the legend of Boomstache, the NHL setting their sights high, MAG taking their marketing efforts on the road, and BNY Mellon partnering with Levis’ Stadium. Read on for more. Sports Technology IBM uses analytics to…
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Tag Archives | Washington Capitals
MSE To Offer Rewards For Season Ticket Holders
Have you ever wanted to be rewarded for all those sports tickets you buy? If you’re a fan of Washington teams, you may be in luck. Monumental Sports and Entertainment (MSE) has just launched a program to do just that: Reward fans for being loyal ticket purchasers. The program sees MSE partner with E Group…
Washington Capitals Director of Digital Media Talks Social Media (VIDEO)
The Washington Capitals are well known in the sports world as being one of the more “technically” savvy teams in professional sports. There is no doubt that this is due to the fact that their owner, Ted Leonsis has a long history in the tech world as the former President of AOL and now majority…
Six Unique Holiday Themed Sports Promotions
With the holiday season fast approaching there are plenty of professional teams out there looking to help out worthy causes through Facebook promotions. In some cases the worthy cause is their own organization, but everything is relative I guess. In this piece we will look at 6 different ways teams are trying to raise money…