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‘The Sporting Nation’ Markets Sports To A Multi-Cultural United States

Leagues, websites, and major networks are trying to figure out ways to better market sports to the growing US Latino communities. may be on to something with their unique approach to reaching the market.  Part of their mission is to bring together both US and Latino markets and provide them with a unified sporting…

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UFC’s Jon Jones Extends Sports Sponsorship With Everlast

Sold in roughly 75 countries and across 6 continents, Everlast is the world’s leading manufacturer, marketer, and licensor of boxing, MMA, and fitness equipment. Earlier this week, the company — which is headquartered in New York — extended its exclusive sports sponsorship with MMA world champion, Jon “Bones” Jones. Jones, who became a part of…

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How I Landed My Dream Sports Internship

A lot of materials, opinions, and publications exist regarding how to get a job in sports.  However, most of them are not geared towards law students or lawyers.  From my experience, law students are ambitious and often have a passion to work in sports. With legal positions in sports being so limited, it is extremely difficult…

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Professional Athletes on Social Media: Why Some Get Fans and Others Fines

Professional athletes can use social media to connect with fans and share their personal lives in ways they never could before. An athlete used to be a number, position, weight class or title. Now, athletes, about whom fans only knew what they read in the papers, have become so much more accessible. Today even the…

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Sales, Likes, And Fights: Five Reasons Why You Need To Take Note Of The UFC

(This is a guest post by Josh Nason) If you’re a sports fan, I’m fairly certainly that you’ve heard the letters “UFC” uttered at some point over the past several years — especially if you watch ESPN. But to understand the world’s biggest mixed martial arts (MMA) organization is to truly appreciate what UFC President…

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