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Tag Archives | tournament

PGA misses PR Opportunity with Fans

Written by in Social Media in Sports

A couple of weeks ago I was faced with a challenge unlike anything I’d experienced in the last few years while attending the Professional Golf Association’s premier event – the PGA Championship — at the beautiful Whistling Straights golf course in Kohler, Wis. I went to the tourney as a fan, not as a member of the media, which limited my communication throughout the day.

According to PGA rules, I was not allowed to bring a phone or mobile device of any kind (which in my case, are one in the same) into the venue. I could deal with having to silence my phone, but to be removed from social media and email was trying for someone who depends on those tools to run and monitor a publicity business.

After all, I was pretty excited about the prospects of how I could monitor other holes from my iPhone – the PGA touted its apps like few other organizations do. But they weren’t app-licable to me. I was there.

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Classic Golf Tournament Mistakes

Written by in Uncategorized

Six tips and suggestions on how to run an affective golf tournament

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Driving Value for Event Sponsors

Written by in Sports Sponsorship

(This is a guest article by Dan Westervelt) One of the first mistakes that inexperienced event planners make with golf tournaments is to ask for donations for arrival gifts. This usually results in a hodgepodge of miscellaneous and unrelated logo’d merchandise like pens, mouse pads, drink cozies in a recycled plastic bag. What message does…

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NCAA’s Best PR Campaign: March Madness

Written by in Sports Marketing

I’m banging my hands against my head as one of my favorite NCAA basketball teams turns the ball over …again. The Big Dance, March Madness, the NCAA Tournament … it’s begun in a big way! There’s not a neater publicity package that exists than the NCAA Division I Men’s Basketball Tournament. CBS Sports, the event’s…

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