Top Menu

Tag Archives | Technology Advancement

Sports Media PR, Then and Now

As the old Virginia Slims tagline for the Women’s Tennis Tour said  in the 1970s, “WOW!” Oh, wait … that line was, “You’ve come a long way, baby.” The way publicists communicate with sports editors and reporters has changed along with the rest of the media world. What people on the outside of the industry may not know, however,…

Continue Reading 3