Who amongst us doesn’t enjoy a thrilling Championship battle? Those moments in time captivate and entertain us and they can also add a few bucks to our wallets. That is never more prevalent than when the Vince Lombardi Trophy is on the line – the excitement level always ramps up exponentially on Super Bowl Sunday….
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It’s safe to say ‘Super Bowl Sunday’ has become a national holiday. As soon as the Christmas decorations are packed away and New Year’s resolutions broken, it’s time for January’s bright spot: the Super Bowl party. Sports marketers, however, began planning for this year’s Super Bowl as soon as the Guy Lombardi trophy was awarded…