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Getting A Degree In Sports Marketing

Do you love sports, but have no athletic ability beyond memorizing stats and fielding a fantasy league? Perhaps you’re an athlete, but realize a professional career isn’t in your future. Maybe you’re preparing for the draft, but need to prepare for a career once your playing days end. If you enjoy sports, sales, meeting people,…

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Marketing Resources for Pro Athletes

When a pro athlete retires for whatever reason, he is often in his 20’s or 30’s, and faced with a career crisis. The pressing question is, ‘what do I do with the rest of my life?’ Many retired athletes become motivational speakers, taking their powerful presence to the stage. Some apply their financial prowess to…

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Sports Business Weekly Buzz

The Elliptical For The Rich, Tai Chi For The Poor

* Every year, the Sporting Goods Manufacturers Association releases its state of sports participation in America study. The 64-page document is filled with interesting tidbits that will make you smarter at the office water cooler.

* Of all the fitness machines, the elliptical motion trainer has the highest percentage of participants whose annual household income exceeds $100,000 a year. Forty percent of those who use the elliptical make over $100,000.

Internal Watchdog Criticizes ESPN for Ethical Missteps on LeBron James Coverage

* ESPN’s internal journalism watchdog sharply criticized the cable-sports network for what he said were ethical missteps in its recent broadcast of a TV program devoted to basketball star LeBron James.

* The Walt Disney Co. network two weeks ago aired a one-hour special about James, who used the program to announce that he signed with a new team, the Miami Heat. In an unusual arrangement, James’s sports-marketing company suggested the program to ESPN and brokered an arrangement whereby the show’s advertisers donated money to the Boys & Girls Clubs of America, a charity James supports.

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