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Pay Attention to the Little Things (and People)

An amazing aspect of social media, for brands, is the ability to listen to your fans and customers. They will tell you when you do something great, but more importantly, they will tell you when you fail. The real-time web has given brands an opportunity like never before, the chance to listen and respond to…

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Social Media Report Card – Steve Nash

In November 2009, I introduced a series of articles I called ‘Social Media Report Card,’ where I graded each of the four major sports leagues – NBA, NFL, NHL, and MLB – on their social media presence. I made a point of being harsh. In particular, I criticized each of the leagues for only utilizing…

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RIP Chris Henry

“I kind of felt I dug myself out of the hole and started doing the right things.” -Chris Henry Early yesterday morning, Cincinnati Bengals’ wide receiver, Chris Henry, passed away after falling out of the bed of a pickup truck. On Wednesday, Henry was involved in a domestic dispute with his fiancĂ©e at their home,…

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Social Media Report Card – The MLB

Ah, baseball. America’s past time. The game has been around, and flourished, for a long, long time. In recent years (since the mid 90’s), baseball has hit a rough patch, with the Steroids Era. However, baseball is trying to change its image, and social media is part of that effort. Social media makes sense for…

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