Ritz Carlton hotels say “Let us Stay with You.” The Four Seasons boasts, “Fifty Hotels. Twenty-Two Countries. One Philosophy.” These brand names and their respective branding statements conjure luxury and high-end customer service. What do your personal branding efforts say about you? Do such marketing terms as reliable and efficient come to mind? What about,…
Tag Archives | Personal Brand
How to Build a Personal Brand as a College Student
I know, I know. You’ve heard it before. If you’re a regular Sports Networker reader—and I hope you are if you’re passionate about working in sports—you’ve certainly been convinced of the power of personal branding. If you’re a college student (like me), you might still be figuring out what your personal brand looks like, and I’m…
Sportsbiz Weekly Buzz – 12.1.31
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business Dodgers Sale: Moneyball Part II “Columbia Pictures’ Moneyball was nominated for a handful of Academy Awards on Jan. 24. At Dodger Stadium in Los Angeles, across town from the studio where this box office…
Sportsbiz Weekly Buzz – 12.1.17
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business Bankruptcy is ‘Wreckage’ From Years Of Drinking By Steinberg, The Real-life Jerry Maguire “Leigh Steinberg calls them ‘checkout days,’ when he would drink vodka from morning until night, often straight from the bottle. Divorced and…
Pro-Athlete Bloggers
One of the first posts I ever wrote for SportsNetworker was about Gilbert Arenas, the true pioneer of the social media space for professional athletes. Shaq gets the credit for being the one who led the way, because of his use of Twitter, but Gilbert was in the space first. And Gilbert was a blogger! Forget Shaq writing 140-character tweets in 2008, Gilbert was writing blog posts that consisted of hundreds if not thousands of words… two years earlier!
Anyway, this post is not about Shaq or Gilbert Arenas or anyone you’ve likely heard of before. This post is about Swedish professional golfer Alex Noren and minor league baseball player Matt Antonelli. Why? They’re both professional athletes and outstanding bloggers. We focus so much on Facebook & Twitter as the tools athletes should be utilizing, but let’s not forget the power of the blog.
Athlete Branding & Owning a Domain Name
Why an athlete should care about their domain name and personal brand. As long as domain names have been around, professional athlete domain names have been valued property by domain speculators (domainers), cyber squatters, and sports fans. If you do a whois search for most professional athletes, no matter what the sport, chances are that…