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PepsiCo’s CEO Indra Nooyi Explains How Companies Can Better Market To Women

At the inaugural Game Changers conference, held by Sports Business Journal, marketers gained some valuable information on how to use sports to market to women.  PepsiCo Chairwoman and CEO Indra Nooyi gave insight on the need for marketers to reach out to women who love sports. PepsiCo gives some insight While speaking at the event,…

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Super Bowl Halftime Show, The Pinnacle Of Pepsi’s Marketing Season

The Super Bowl is the mecca of sports marketing and media advertising.  It’s no surprise that a company like PepsiCo has the official naming rights to the halftime show:  The Pepsi Super Bowl XLVIII Halftime Show to be specific. And that’s not all Pepsi has in mind this football season. With the NFL kicking off…

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Kings Secure Record Number Of Sports Sponsorships For 2012-13 Season

Sports sponsorships are such integral components to sporting events around the world. With companies committing a specified amount of money to professional teams, they’re looking for increased awareness of their company along with brand building in return. And for the Sacramento Kings, the NBA franchise has secured a record number of sports sponsorships for the…

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