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The Most Engaging Athletes on Twitter

Which athletes do you like to follow and interact with on Twitter? ¬†Who catches your attention with their comments on hot button topics in the sports world? ¬†Sometimes the athlete wants to draw attention to their charity or hold a contest on Twitter to give away a signed jersey or pair of shoes. Other times,…

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Athletes on Twitter: A Branding Guide

This is a guest post from Thomas Stone.Recently SportsNetworker counted down the Top Five Most Followed Athletes on Twitter. Sure, they have a lot of followers, but influence is a totally different story. Athletes can influence their followers, no matter the number, based on the way they present themselves. Their followers will either listen to…

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Pro Athletes Help Fight Childhood Obesity

From the National Football League to the National Basketball Association, professional sports organizations and their athletes are realizing that they could have a positive influence when it comes to getting kids to move off the couch and onto playgrounds and in organized physical education. Newest to the anti-obesity team isBoston Celtics forward, Paul Pierce, and…

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