Which athletes do you like to follow and interact with on Twitter? Â Who catches your attention with their comments on hot button topics in the sports world? Â Sometimes the athlete wants to draw attention to their charity or hold a contest on Twitter to give away a signed jersey or pair of shoes. Other times,…
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Athletes on Twitter: A Branding Guide
This is a guest post from Thomas Stone.Recently SportsNetworker counted down the Top Five Most Followed Athletes on Twitter. Sure, they have a lot of followers, but influence is a totally different story. Athletes can influence their followers, no matter the number, based on the way they present themselves. Their followers will either listen to…
Pro Athletes Help Fight Childhood Obesity
From the National Football League to the National Basketball Association, professional sports organizations and their athletes are realizing that they could have a positive influence when it comes to getting kids to move off the couch and onto playgrounds and in organized physical education. Newest to the anti-obesity team isBoston Celtics forward, Paul Pierce, and…