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NBA All-Star Weekend Enhanced Through Social Media

During the last weekend of February the spectacle that is NBA All-Star weekend descended upon Orlando, Florida. It seems that more than any other sports league, the NBA celebrates its star players by attracting the biggest names in entertainment, creating interactive experiences for fans, and providing a festive atmosphere for all who attend the three-day…

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Now is the Best Time to be a Sports Fan

As some of you may know I’m a huge basketball fan and I live in the UK. A few years ago this meant following the NBA could be difficult at times. It often resulted in struggling to stay awake at work or school after staying up until 4 a.m. the previous night to watch a…

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How to Fix the NBA’s All-Star Dilemma

(This is a guest article by Stephen Lombardo) For what seems like an eternity, the NBA has lost some of its appeal to its fans when it comes to All-Star weekend.  The game is the most entertaining part.  However, they don’t actually play basketball until the final five minutes of the game.  All-Star Saturday feels…

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