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Build a Brand Like Apple in Sports

When you think of brand positioning for Apple Inc. (Public, NASDAQ:AAPL) a few words come to mind: creative, quality, dynamic design and secretive. In light of the last definition, most all information that has any hint of a new product, design or circuitry hits every mode of media within minutes.  Apple’s PR department has one…

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The NFLPA Helps Players Retain Benefits

Nolan Harrison III played 10 years for the LA/Oakland Raiders, Steelers and the Redskins. He’s now a Vice President with First Midwest Bank’s Trust and Investment Management and a hard-working advocate for the (NFLPA) National Football League Players Association. The NFLPA was originally established by the players for the players in 1956 to help gain the much needed…

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Wonderlic Test vs. a Player’s True Potential

At every scouting combine, the Wonderlic Test is given to would-be NFL players. Is this test really just a basic intelligence test and does a players potential depend on the results? 50= highest possible score, superior intelligence 21= average intelligence 14= equivalent to unskilled worker Below 14= moron Let’s take a few quarterback examples from…

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How Technology is Affecting Sports

(This is a guest article by Michael Coco) We all know that technology plays a major role in sports. If it weren’t for new inventions and innovative ideas half the sports we know of wouldn’t exists. If it weren’t for technology we wouldn’t have the instant replay, the headset for coaches to throw, or even…

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Professional Sports Age Requirements

Should athlete talent dribble through a season of aging before being presented to the pro sports world? Is college a necessary bridge between high school and pro sports? Let’s think about it for a moment. What would the basketball world look like without LeBron James, Dwight Howard, and Kobe Bryant; all of which jumped directly…

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Open Letter to NFL Draftees

(This is a guest article by Wesley Mallette) Gentlemen, It’s almost here.  Big weekend. Life-changing weekend for you and your families. You are going to hear a lot of things throughout the course of the next several days leading up to the draft, straight through the completion of your first season. Sometime between Thursday and…

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Pro Athletes Help Fight Childhood Obesity

From the National Football League to the National Basketball Association, professional sports organizations and their athletes are realizing that they could have a positive influence when it comes to getting kids to move off the couch and onto playgrounds and in organized physical education. Newest to the anti-obesity team isBoston Celtics forward, Paul Pierce, and…

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How the NFL Labor Negotiations Impacts Your Sports Career

(This is a guest article by Jason Kobeda) No matter what sport you’re aspiring to work in, it’s time to focus one eye on the business developments brewing in the National Football League. The policies and court proceedings currently under review have the ability to influence sports business as a whole and more importantly, thousands…

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WWTD – What Will Tiger Do?

It’s an exciting time of year for sports. It’s officially opening day for Major League Baseball. The Final Four tips in Indianapolis with storybook character, Butler University, taking on hoops behemoth, Duke in the evening. In the midst of it all will be lots of talk about Sunday’s big National Football League trade of Donovan…

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Using the PR Power of March Madness

In reading Gail Sideman’s recent article about March Madness being the NCAA‘s best PR campagin, I began to think of the other PR benefits provided by this tournament. I grew accustomed to watching the Iowa Hawkeyes. Guys like Ricky Davis, Acie Earl, Reggie Evans, Russ Millard and BJ Armstrong (who I met again as he…

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3 Points for Paying College Athletes

Lately, sports news has been resurrecting the age-old question of whether or not college athletes should be paid. Many wonder if paying college athletes would forever change the nature of the game. A lot of fans say they’d rather watch college sports; somehow they think it’s devoid of politics and the almighty dollar so prevalent…

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Show Me the Money: Business of Football

“Show me the money”, was perhaps the most remembered line from the classic movie Jerry Maguire, delivered by Cuba Gooding Jr., who played a talented, over-zealous football player, waiting for the right contract. Besides the cross-fire of personal character dynamics in the movie, it brought to light the stark reality that football really is a…

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