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Super Bowl Halftime Show, The Pinnacle Of Pepsi’s Marketing Season

The Super Bowl is the mecca of sports marketing and media advertising.  It’s no surprise that a company like PepsiCo has the official naming rights to the halftime show:  The Pepsi Super Bowl XLVIII Halftime Show to be specific. And that’s not all Pepsi has in mind this football season. With the NFL kicking off…

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