If your goal is to work in the sports business industry, make sure “Live Networking” is part of your career-launching strategy. Not sure what that means? Live Networking includes networking in-person at trade shows, conferences, seminars and workshops. Jobs don’t appear out of thin air. You have to network! 3 Keys to Meaningful Connections: #1: Your…
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L.A. Sports Networker Event
After successful networking events in New York and London, we’re headed to the City of Angels – Los Angeles! However, this event will be run a little differently than the ones in the past. As space is limited, it will be an intimate event capped at 50 sports executives in the L.A. area. Also, part of this event will be filmed during a live online web reality show.
If you want to be part of this limited-space event, fill out your information below and I’ll email you with more details about the time and venue for this event. It will either be in the evening of Nov 10 or 11 and I’ll email you soon if you qualify. Hope to see you there!
Hispanic Sports Marketing 101
The Hispanic segment offers demonstrate opportunity due to size, growth and increasing spending/purchasing power. It’s expected that by 2050, 28% of the U.S. population will be Hispanic, thus opening up the doors for marketers. There are a few things to know about marketing to Hispanics:
Culture: You must first understand the culture and ensure that your marketing message is culturally relevant, otherwise it won’t work. For instance, when you think of Hispanics, you may think of the Spanish language used amongst the segment since there are different dialogues that are used within the culture. It’s as simple as understanding a word that may be used in Mexico doesn’t have the same meaning Puerto Rico or visa versa.