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The Overtime Post – The Biggest Loser

Welcome to the second week of the Overtime Post, where we take a light and sarcastic look at the week’s posts and other sports and business news around the world. Other than my Vancouver Canucks who have won six in a row (and I suppose I have to give the San Fransciso Giants a little…

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The Importance of Brand Loyalty

Just like with traditional marketing, is there brand loyalty when it comes to sports apparel?

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