The NHL’s Winter Classic series has a short, yet storied six year history. In years past, the event has been worthy of great promotions and marketing efforts. This year will be no different. As the rivalry between the Toronto Maple Leafs and the Detroit Red Wings gets a Winter Classic makeover, HBO cameras will be…
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What Sports Franchises Can Learn From Howard Stern
On Saturday, social media newbie Howard Stern created quite a stir when he decided to offer impromptu running commentary on his Twitter account during an HBO airing of his autobiographical film ‘Private Parts’. His tweets provided behind-the-scenes insight, his thoughts regarding scenes and personalities, as well as banter with his fans. The King of All…