The NHL’s Winter Classic series has a short, yet storied six year history. In years past, the event has been worthy of great promotions and marketing efforts. This year will be no different. As the rivalry between the Toronto Maple Leafs and the Detroit Red Wings gets a Winter Classic makeover, HBO cameras will be…
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The Top News In #Sportsbiz – 09.09.13 – 09.16.13
Top news in the #SportsBiz this week showcases tennis utilizing IBM analytics to better players and business. Other news includes the legend of Boomstache, the NHL setting their sights high, MAG taking their marketing efforts on the road, and BNY Mellon partnering with Levis’ Stadium. Read on for more. Sports Technology IBM uses analytics to…
Social Media Activation During the NHL Stanley Cup Playoffs
Teams in the NHL Stanley Cup Playoffs have been doing a fantastic job of capturing both the die-hard and casual fan’s attention throughout the playoffs. With the NHL being the “inferior” member of the major four sports in the United States, they need to do all they can to differentiate themselves. Social media is a…
Hockey Hall of Fame Great: Luc Robitaille
An interview with hockey hall of fame great Luc Robitaille. Gregg Miller met up with Luc, who now is President of Business Operations for the Los Angeles Kings at their facility in El Segundo, CA. Luc talks openly about his transitions in hockey. He played most of his career with The Kings, yet got traded somewhere…