As far as sports go, Thanksgiving is traditionally associated with football in this country. But for the last seven seasons, the Pittsburgh Penguins have been giving their city something to be thankful for. The Pens partnered with the Greater Pittsburgh Community Food Bank as part of their 7th annual Turkey Delivery, bringing an early happy Thanksgiving…
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The 2013 NFL season is officially underway! Old and new faces have graced the field to represent all 32 teams for Week 1, and NFL fans welcome them with open arms as the start of the new season begins. Thursday, Sunday and Monday night’s games all proved the the NFL is back with a vengeance….
Teamwork and solidarity are inherent character traits that define the world of sports. From the merchandisers to the front office to the playing field, “it takes a village” to fuel the success of this dynamic industry. And when disaster strikes, the need for coordinated teamwork is critical. Over the last few years, we have witness…
Before I start, let me say that monetization should be far from the first concern for a brand when deciding to engage on Facebook, or with any aspect of social media. Social media is primarily about developing meaningful relationships with fans and consumers. It provides brands with the ability to humanize themselves, engage with consumers…
Over the past four weeks I’ve been writing a short series of articles taking a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can find the posts in this series below….
This is part of a short blog series where we take a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can see the other posts here.
In the first post of this series I covered the importance of listening in social media. Today I’m going to cover how community can help your fan base grow.
Using social media to create an online community is a great way to bring your fans together, constantly keep them thinking about your team and also reach new fans. You can also use an online community as a way to add to your teams overall experience and create brand advocates.