Ever since I can remember, I’ve been fascinated with the art of making a good commercial. Those who are marketers, I’m sure can appreciate this too, especially when a commercial makes an audience remember the brand and remember the product or service. But with a record breaking audience of 106 million people, I was blown…
Tag Archives | Branding
Super Bowl Commercials Play Role in Branding
A few days ago a reporter called and asked how I would advise a professional athlete if he wanted to endorse a hot-button topic in a forum as big as a Super Bowl audience. My answer was not textbook public relations. (I will reveal the outlet and topic upon its publication). The reasons that athletes…
It’s a Numbers Game – Sports Vanity Toll Free Numbers
We all know there are numerous ways to brand your sports business. From a professionally designed and well optimized website, to having consistent social networking usernames across a variety of social media platforms, you are well on your way to promoting your brand. With a passion for domain names over the years, I have been…
Pay Attention to the Little Things (and People)
An amazing aspect of social media, for brands, is the ability to listen to your fans and customers. They will tell you when you do something great, but more importantly, they will tell you when you fail. The real-time web has given brands an opportunity like never before, the chance to listen and respond to…
Transformation: The Future of Sports + Social Media
Or since transformation can be negative, let’s say intelligent growth or evolving. People in the sports world do it all the time when they add another dimension to their game, or when they improve upon a certain facet of their skill set. Joe Mauer adding more power to his arsenal, LeBron improving his defense and…