Gatorade Drops Tiger (the Drink) By Kenneth Hein After less than two years, Gatorade is dropping Tiger Focus from its portfolio. There has been a great deal of buzz around the announcement given its timing. However, the plans have been in the works for months. (www.adweek.com)
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Comcast, NBCU Finalize Deal: Combined Entity Will Have Unparalleled Reach By Joe Mandese The deal combines the biggest operator of cable and broadband communications services with one of the most powerful and broadest reach broadcast operations, giving the merged entity unparalleled distribution, and some of the most popular programming content and brands ever. Philadelphia-based Comcast…
Getting “In” The Sports Industry: How hard is it to start off as a one man sponsorship shop working from your basement, to ending up with an office next to some of the Fortune 500 in NYC?