Time buy would move AVP to ESPN and ABC By Terry Lefton & John Ourand The AVP is close to finalizing a deal with ESPN, ending an association with NBC that dates to 1990. As part of the time-buy agreement, ABC would carry four events, while ESPN2 will carry the rest of the AVP’s schedule,…
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How To Maximize Your Sponsorships in the Down Economy
I spent time with Kevin McIntyre from Leverage Agency and Paul Sewell of the AVP during Super Bowl weekend. I wanted to know how the AVP was doing on sponsorships during the down economy, and what creative things they were doing to keep and attract new sponsors for the league. The video is close to…