This article is for all the young athletes who depend on Sports Networker to provide resourceful tools for your future sports career. You’ve got hustle, talent, and on your way to the pro level. How do you find a sports agent who has your best interest in mind? Here are some tips to help you…
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Top 6 Tips On Community Management
A few weeks ago I wrote about the importance of building a community and becoming more than just a sports team. One thing I didn’t really touch on in that post is the importance of community management. The community manager is often the front line of communication between a brand and it’s customers or a…
Marketing Resources for Pro Athletes
When a pro athlete retires for whatever reason, he is often in his 20’s or 30’s, and faced with a career crisis. The pressing question is, ‘what do I do with the rest of my life?’ Many retired athletes become motivational speakers, taking their powerful presence to the stage. Some apply their financial prowess to…
The Future of Sports Social Media
In last week’s newsletter, we asked you what you thought the future of sports social media would look like and all of you responded with a optimistic outlook for the coming year. The trends being talked about include more virtual engagement, inclusion of mobile real time technology, and a global reach. Here is what you had to…
Interview with Retired NFL Player Levar Fisher on Business and Family
Levar Fisher is a retired NFL player for the Arizona Cardinals and New Orleans Saints. He now travels the country as a motivational speaker for youth, business, churches, and sports venues. While working with Levar and his wife Jacinta as their copywriter, I have observed how beautifully supportive they are of each other and how…
Three Keys to Increasing Sponsorship ROI
(This is a guest post by Rana Akkaya) Sports sponsorship and event hospitality is a great platform to build business-impacting relationships through shared out-of-office experiences. Companies need to be confident that the dollars invested in sponsorships are being spent effectively and that every asset received is being maximized. As a result, Sponsorship ROI (Return of…
Top 4 Ways to Utilize Social Media to Grow Your Fan Base
Over the past four weeks I’ve been writing a short series of articles taking a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can find the posts in this series below….
Connect with Tribes Instead of Crowds
(This is a guest post by Andrew Collins) Listening to current marketing principles today, it can be easy to become distracted in the multitude of social media channels and forget where the real value lies. One basic principle we’ve seen promoted and often adopted is ‘crowd sourcing’ or ‘marketing to crowds’ when in fact the…
Take Online Connections Offline
This is part of a short blog series where we take a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can see the other posts here.
The first three posts of this series have covered listening, content and community. This week I’m going to focus on the importance of taking online connections offline.
Keep It Consistent
Offline conversation about brands is still what prompts us to search for more online. If you want to build awareness and grow your fan base, you need to get out into the community offline as well as online.
Your message should be consistent across all platforms and all types of media, whether it’s online or offline. Make sure that if people see your team online they’ll recognise your brand offline and vice versa. Online and offline marketing should be part of one strategy and both should be kept in mind at all times.
Matthew Higgins On The New York Jets, Social Media and Sports Business
Gary Vaynerchuk and his team at VaynerMedia help manage the social media efforts of the New York Jets, where Matt is the Executive Vice President.
Matt goes into detail about a number of things the Jets are doing in regards to maximizing social media as an organization, but also how they are integrating it with the players as well. He talks about measuring social media ROI, how to get a job and work in sports, and a number of other nuggets you will want to know about. Make sure to watch this interview below, and follow him on Twitter @MHigginsJets.
PGA Responds to Missed Opportunity
Has it really been one month since I constructively criticized the PGA Championship for not allowing fans to bring their cell phones into its 2010 event at Whistling Straits?
It should not have been that long, because it was quickly after that blog was posted that I received a phone call from Ken Lovell, Vice President of Media Development for the PGA Tour.
With the Ryder Cup on the docket for this weekend and people thinking golf during an already predictable media-heavy football season, I decided that today was the “better late than never” time to share what Lovell told me about how the PGA is in tune with its fans’ desire to shoot photos and react to what’s going while they attend a professional golf tournament.
PGA misses PR Opportunity with Fans
A couple of weeks ago I was faced with a challenge unlike anything I’d experienced in the last few years while attending the Professional Golf Association’s premier event – the PGA Championship — at the beautiful Whistling Straights golf course in Kohler, Wis. I went to the tourney as a fan, not as a member of the media, which limited my communication throughout the day.
According to PGA rules, I was not allowed to bring a phone or mobile device of any kind (which in my case, are one in the same) into the venue. I could deal with having to silence my phone, but to be removed from social media and email was trying for someone who depends on those tools to run and monitor a publicity business.
After all, I was pretty excited about the prospects of how I could monitor other holes from my iPhone – the PGA touted its apps like few other organizations do. But they weren’t app-licable to me. I was there.