Wallabies Brand Engagement and Reinvigoration Faced with falling levels of interest and attendance, rugby in Australia needed a reinvigoration in 2011. The Australian Rugby Union (ARU), the governing body for the sport in Australia, decided to leverage the annual Tri-Nations tournament as a platform to shake up communication and drive engagement with the Australian public….
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Get In The Game Book – FREE DOWNLOAD and Interview with Matt Crevin [VIDEO]
If Matt looks familiar to you, it’s probably because you’ve seen him here on SportsNetworker.com as one of our awesome contributing authors. With more than 19 years in the sports industry and in corporate America, Matt Crevin combines his practical, real world experiences…with his insider sports knowledge and industry connections to help aspiring sports business professionals land…
Is Your Marketing Message Keeping You From Landing a Job in Sports?
Your marketing message is part of your personal brand and should include what marketers call your USP, which stands for Unique Selling Proposition. This is what differentiates you from everyone else and helps you stand out from the crowd to land a job in sports. It will also inspire employers to want to know more…
The Truth about Breaking Into Sports
Landing your first job in sports is a huge challenge. The demand for sports jobs is incredibly high. The opportunities are limited. And the competition is fierce. There’s no such thing as “secret strategy” or a “magic bullet.” And there are no shortcuts. But there is an answer… According to SportsBusiness Journal there are 24,000 college students…
How To Get A Job In Sports with SF Giants Bryan Srabian (Part 4)
Part 4 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian So, we’ve talked with Bryan about his role with the Giants and how they approach their social media strategy. Then we heard about some of the SF Giants most creative social media campaigns and how they have managed to…
Social Media Strategy with SF Giants Bryan Srabian (Part 1)
Part 1 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian What started out as a “planned” 15 minute interview last week with Bryan Srabian ended up turning into a information packed 60 minute conversation about social media strategy, campaigns, monetization and what it takes to break into the sports…
Best and Worst Ways to Use Sports in the Office
Sports conversations play out every day in workplaces across America. Work in the sports industry, like me? You’re talking about sports. You’re a sports fan? You’re talking about sports. Work with a sports fan? You’re listening to that fan talk about sports. Participating in a fantasy baseball league? You’re thinking and talking sports. Sports headlines,…
Meet The Thirty Under 30 Award Winners In Sports Business
If the guy in the interview below looks familiar, it’s probably because you’ve seen his face on a number of articles here on Sports Networker. Chris McKinney is one of our awesome contributing authors and is consistently delivering valuable content focused on helping you launch your career in sports. Chris is the President of Sports…
Washington Capitals Director of Digital Media Talks Social Media (VIDEO)
The Washington Capitals are well known in the sports world as being one of the more “technically” savvy teams in professional sports. There is no doubt that this is due to the fact that their owner, Ted Leonsis has a long history in the tech world as the former President of AOL and now majority…
How To Position Yourself as The Best Candidate For a Job in Sports
One of the biggest mistakes students and young professionals make when they’re trying to land a job in sports is that they’re too vague. Or they’ll position themselves in a generic, “I have a passion for sports” kind of way. That’s the exact opposite of what you should do. If that’s you, let me tell…
How To Get A Job in Sports with Tom Jolly, Former Sports Editor – NY Times
I had the pleasure of interviewing Tom Jolly last week as a part of our ‘How to Get a Job in Sports’ series. Tom is currently the Associate Managing Editor of the Nightly News at the NY Times. Previous to this role, Tom was the Sports Editor at the NY Times. I actually first met…
Former Real Madrid F.C. Digital Business Manager Shares His Success Story
I had the pleasure of interviewing Oscar Ugaz recently. For those of you not familiar with Oscar, he is a Digital Business Consultant that has worked with some of the biggest brands in the world including Toyota, SAB Miller and Real Madrid F.C. In his former role as the Digital Business Manager for Real Madrid F.C., he…