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Tyler Johnson

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Author Archive | Tyler Johnson

Top 100 Ways to Build Your Sports Career Using Social Media

Written by in Sports Jobs

Though I am already lucky enough to have a job in sports that I love, I never stop trying to accumulate industry knowledge or competitive intelligence, if you will.  Below are the top 100 ways I’ve found and/or witnessed others using to help further develop their career in sports.  The first 90 have are all…

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Using LinkedIn for Sports

Written by in Social Media in Sports

When I first signed up for a LinkedIn account, I’ll be honest, I was not really sure why or what I’d be doing with it.  Initially I saw the value in connecting with others in my industry and experimented with the tools that were there. I began to meet a lot of interesting people via…

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Interview with Terry Savarise- Senior Vice President of U.S. Cellular Field and The United Center in Chicago

Written by in Sports Business

Recently I was able to sit down with Terry Savarise, the Senior Vice-President of both U.S. Cellular Field and the United Center here in Chicago.  With a full slate of major league baseball, the United Center hosting over 220 events a year, and recently developing the Chicago White Sox & Los Angeles Dodgers new spring…

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Added Value vs. Perceived Value

Written by in Sports Ticket Sales

In the economic times of 2009 everyone is trying to define and produce value.  Like most marketing buzzwords, value can be a very ambiguous concept. When fans look to spend their discretionary income to take in a ballgame, they base their purchasing decision on the emotions that the product of sports provides.  The emotional aspect…

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