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Mark Burns

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Twitter Chats: Great Way to Learn from Sports Industry Professionals

The intersection of sports and social media has been an ever increasing way for young career-minded individuals to interact with leading professionals in the industry. Twitter Chats covering sports business, sports media, public relations, and other related topics have become extremely popular across the social media network. If you don’t already have a Twitter account,…

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Stanford Football Goes Digital in 2012 with iPad Playbook

For the 2012 football season, Stanford will become the first college team to welcome in a new era of technology. With the start of training camp around the corner, each Cardinal player and coach is being given an iPad that houses the team’s digital playbook along with other team-related materials. The iPad Playbook was developed…

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Missy Franklin Opts to Keep Amateur Status, Declines Endorsements

After the first week of the 2012 Summer Olympics in London, it’s safe to say that 17-year-old U.S. swimming star, Missy Franklin, is the new face of American swimming and will be for years to come. The rising senior rounded out the week with four gold medals, including both the 100m and 200m backstroke titles. Yet,…

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Beats by Dre Angers IOC, Gives Headphones to Olympic Athletes

The 2012 Summer Olympics in London hasn’t just been a venue for world-class athletes to showcase their talents to millions of viewers around the globe. For Beats by Dre — a producer of audio/music equipment and established by rap artist Andre “Dr. Dre” Young — the Olympics has been an opportunity to launch an ambush…

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Penn State Football Scandal Causes Drop in State Farm Sponsorship

Following the findings of the NCAA pertaining to the Penn State football scandal, the Nittany Lions are probably going to suffer even more losses in the future. As if a $60 million sanction, four-year postseason ban, loss of scholarships, a vacation of 111 wins under the late Joe Paterno, and a five-year probationary period weren’t enough…

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Bengals Coach Marvin Lewis Implements Twitter Ban During Training Camp

The Cincinnati Bengals just started training camp this past weekend, and head coach Marvin Lewis is already making headlines. Upon players’ arrival at camp in downtown Cincinnati, Lewis informed his team of an official ‘Twitter ban’ that will last at least through the duration of camp. After consulting with some veteran players, Lewis came to…

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Minnesota Twins Launch First Ever MLB in-game Mobile Sports App for Baseball Fans

As technology continues to expand into the sports world and communications departments brainstorm to create inovative ways of engaging their fanbases, the Minnesota Twins are at the forefront of the next latest and greatest sports app. Together, the Twins and MLB Advanced Media have launched the “At the Plate” sports mobile app, which can be…

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Wasserman Media Group Leading in Athlete Representation at 2012 Summer Olympics

It’s no secret that Wasserman Media Group is one of the most world renown sports marketing and representation agencies. Being held in the same category as Creative Artists Agency, IMG, and Octagon, Inc. Wasserman is a global leader with expertise in media rights, consulting, partnership/business development, and athlete representation. The agency represents a bevy of athletes such…

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