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Archive | December, 2013

NBA in the UK: WePlay Brings Challenges, Chances and Social Media ROI

Written by in Social Media in Sports

This week, the social media marketing, strategy and analysis company WePlay released “NBA in the UK: Challenges, Opportunities and Social Media ROI” which is available as a free download from the company’s website, WePlay.co. The report takes an in-depth look at the NBA’s UK fan base in order to identify the opportunities and challenges the organization faces ahead of…

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Burton Unveils US Snowboard Uniforms For Sochi

Written by in Sports Sponsorship

“Look good feel good, feel good play good.”  This expression has been used over and over again within the sports world.  College athletes take this seriously, while action sports stars take it to heart. Fortunately for the US Olympic Snowboard team, Burton is behind the design of the new uniforms and they look oh-so-good. Heirloom…

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Sports Industry Scores Big on World AIDS Day Support

Written by in Sports Marketing

On December 1st each year, people across the globe recognize World AIDS Day as an opportunity for people to unite in the fight against HIV, show their support for those living with HIV and commemorate those who have lost their lives to HIV. Sports Leagues and Teams Doing Their Part On World AIDS Day World…

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F1 Heads Toward Branded Content Sponsorships

Written by in Sports Marketing

Sports Business is a world all its own.  The landscape of sports is constantly evolving, thus driving the business aspect to do the same. F1 is considered one of the front-runners when it comes to sponsorship and reaching a worldwide audience.  As a better way to engage that wide audience, F1 and their sponsors are…

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FIFA Launches New App In Time For Final Draw

Written by in Sports Media

Speaking in regards to the Final Draw of the FIFA World Cup, set to take place on December 6, FIFA Secretary General Jérôme Valcke wrote: “On this day, Planet Football will have its eyes trained on Bahia’s Costa do Sauipe.  The group draw is in itself an event, with television audiences in the hundreds of…

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The Top News In #Sportsbiz – 11.25.13 – 12.02.13

Written by in Sportsbiz Weekly Buzz

This week’s top news in #SportsBiz includes Andrew Luck and his not-so-typical endorsement deal with Klipsch. Other news includes Rivalry Week seeing a major increase in ticket prices, FIFA and Brazil experiencing a tragedy and a setback, apron advertising in the NBA, and Walmart advertising with Thanksgiving day football.  Get your #SportsBiz fix below. Sports…

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4 Tips For Any Introvert in the Sports Industry

Written by in Sports Jobs

Being an introvert is often considered a problem or “an area of opportunity for development.” This is not true. I found out that it is just a matter of how you balance situations that take a lot of energy from you, and explore new ways of working. After the live Q&A session with Trevor Turnbull…

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