Baseball highlights have been a rarity on YouTube for years. But that all is likely to change with the MLB officially joining with a new channel, uploading HD content frequently.
The channel already has 24,000+ subscribers and is seeing rapid growth as the season progresses. MLB has uploaded highlights from every game of the 2013 season as well as fan fare and much more footage.
The National Football League and National Basketball Association have been on YouTube for years with baseball being the lone straggler. This new approach will surely create much more connectivity with fans and open up a new marketplace for viewership.
“Expanding our partnership with YouTube provides another platform for extending the reach of the thousands of hours of archived baseball content in our library and for delivering live baseball games via the Internet to fans in new markets around the world,” said Kenny Gersh, Senior Vice President, Business Development for MLBAM in a statement released to the press.