Every sports marketer is looking for something to give them that piece of knowledge or insight that is going to take them to the next level. Sports marketing professionals are obligated to take advantage of every opportunity they can in hopes of obtaining an edge that could set them apart from the competition. Attending sports marketing conferences is one of the most productive options any serious sports marketing professional can take, in terms of advancing their career and gathering useful insight into this ever changing industry. Attending sports marketing conferences can also be helpful with getting you plugged in to the industry and increase your ability to thrive among it’s competitors. Some of these conferences provide extremely beneficial knowledge in many different fields of sports marketing and some have better perks and knowledgeable results than others. I think it would be safe to say that conventional wisdom holds the following listed conferences to be among the top 5 to attend.
#5. OMS – Online Marketing SummitLocation – San Diego, CA Date- February 11-13, 2013 http://www.onlinemarketingsummit.com/sandiego/
Social media-enabled consumers and brand advocates are beginning to be the most powerful marketing tools. Because of this alone the Online Marketing Summit is a must attend event for any marketer. Valuable insights and ideas from world class experts help you have a better understanding of how to build your brand and business in a marketing environment that is radically changing. The workshops provided run the gamut in pursuit of all the latest insights on content marketing, demand generation, email, mobile, search and social strategy. The content is fresh and relevant and keeps today’s marketer’s on top of the trends as well as arming today’s marketer with the necessary insights needed to begin and succeed in social media sports marketing. If you want to optimize your career opportunities along with optimal networking results the OMS has to be on your “Bucket List”. Make sure you take advantage of this summit, it is a leader in innovation and a foundation in sports marketing on the horizon.
#4. Sports Media Marketing SummitLocation – The Paley Center for Media New York , NY Date – March 4, 2013 http://www.promaxbda.org/events/current-events/sports-media-marketing
This event is a must for all sports minded individuals. Focused on what is trending in sports media as well as what is important to the consumer. Other areas addressed are the types of innovative ideas we can expect in the future of sports marketing. It is hard to pack in as much knowledge, networking, creative thought and career insight into a half day event the way the Sports Media Marketing Summit does. Top speakers such as Mike Lorenc the head of industry, ticketing and live events from Google Inc and John Rood Executive Vice President of sales and marketing and business development for DC Entertainment combine with a monster sponsorship team including the likes of Sports Illustrated as well as Google and Nielson to set up an event that can have immense potential in regards to career growth and network alliance.
#3. New Mainstream Business SummitLocation – Miami, FL Date – April 3, 2013 http://www.cvent.com/events/new-mainstream-business-summit/
Multi-Cultural is the new mainstream for today’s sports marketer. The key to success is the expansion of cultural diversity in marketing. I highly recommend to anyone who wants to reach the top of this industry that they attend this summit. Cutting edge insights that bring hard hitting case studies, workshops and keynote speakers together for what is absolutely one of the most important conferences you can attend. Presented by Geoscape this summit focuses on taking leadership of this growing trend and placing yourself at the forefront of what is a great economic opportunity. A very up scale venue at the Conrad Hotel in Miami, provides an exciting flair to the vast discoveries in creative multi-cultural sports marketing strategy’s. Big on the latest technology and first class accommodations the New Mainstream Business Summit is on every top 5 sports marketing event to attend list.
#2. IMG Sports Marketing SymposiumLocation – TBD Date – TBD http://www.sportsbusinessdaily.com/Conferences-Events/
This event is the Super Bowl of sports marketing events. The insights opinions and data circulated at this summit come from the industry’s most influential and respected people. Since 2003 the Symposium has been a giant taking a compendious look into all aspects of sports business marketing including research, resources and analysis of every marketing platform needed to succeed in sports marketing. With the Brandside Marketers heading up this venue, the networking perks that come with attending events such as these are inestimable. The Symposium features case study’s, interviews and emerging trends on all of the most critical fields such as brand strategy, media strategy, reasearch, sponsorship, advertising as well as social and mobile marketing. Speakers such as Chris Burton- Group Vice President of Global Sponsorships SAP. David Abrutyn- Senior Vice President and global managing director for IMG Consulting and Valarie Camillo- Vice President of team marketing and business operations for the NBA , make up a list of presiders that truly is unprecedented to say the least. The smartest people examining the most important issues at the highest level makes attending the IMG Sports Marketing Symposium an undeniable necessity for anyone that is remotely interested in sports marketing.
#1. DECA Sports and Entertainment Marketing ConferenceLocation – Orlando, FL Date – February 6, 2013 http://www.deca.org/events/sem/
If you are going to pursue a career in Sports Marketing, then attending this conference is a priority. Learning from the Pro’s in this popular industry is the name of the game and this conference is the Holy Grail of professional knowledge. Set against a back drop the caliber Orlando provides, participants receive an insiders look at the information vital to success while taking in the experience of a theme park at the same time, resulting in an event that is non comparable at any level. The conference focuses on concepts that are discussed in a living classroom pertaining to sports and entertainment marketing for Universal Studios. The top sports executives describe target marketing, pricing, advertising media, licensing, economic impact as well as the need for sports in today’s society and much more. This event is always sold out and always delivers the goods.
Sports marketing is a challenging business and it is growing ever larger by the day. Taking advantage of conferences, seminars and summits is going to help you get a foot up on the competition. learn to utilize information and contacts made from attending these events and you will see positive production immediately.