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How to Get a Job in Sports Marketing

It’s great that you want to work in sports marketing, but so do hundreds of thousands of other people, which makes the job market pretty tough and competitive. Sports marketing can be a career for those with adequate educational background, particularly since it is one of the highest paid sport related career fields. You can advertise a popular sport or sports association, promote sports products, market sporting events, teams and popular sports figures, or even make a completely unknown sport popular worldwide. If you have the skills and the strengths and want to get a job in sports marketing, you must be certain you are well prepared for the opportunity you are after.

Sports are a high-profile business – prepare to be a professional before you are a fan. Everyone should love their job, but if you don’t love sports you shouldn’t even think of working in this profession. Since you are here, chances are you are a true fan of the game and want to work in sports particularly because of that love, and even despite the fact that you’ll probably work as hard as an investment banker, but wouldn’t earn enough to pay for his parking tickets.

But love and passion for the game aren’t the only requirements for entering this tough world of sports marketing. Remember, your possible future employer only wants someone who will bring money to the business. You are not there to socialize and hangout with the athletes, you are not part of their entourage – you are there to contribute to the progress of the business. Your resume and cover letter should point out your professionalism, as well as your skills, experiences and personality.

Land That Next Big Sports Marketing Job

You Must Be Flexible and Willing to Move Around to Work

It’s great to settle someplace, but if sports marketing is your future career you can’t afford to limit your possibilities to only few organizations in your local area. If you want to move up the ladder you’ll have to get some of the presented opportunities, particularly since you are competing for an open position against hundreds of other applicants.

You’ll more or less be able to decide on where you’ll live as you advance in your career, but then you’ll also have greater options to choose from. However we say it, if you want to work in sports marketing, you have to be prepared to travel a lot.

Be Prepared to Invest in Yourself

Getting a job in sports is like getting any other job – it’s often more important who you know than what you know. Networking is crucial. If you can’t afford to invest in a plane ticket for a professional sport association conference, look for some local events where you can meet like-minded professionals in your industry and not only exchange opinions and learn something new, but also expand your network with influential people who may later help your career.

You can certainly afford to invest $10 a year to buy a domain which will look much more professional on your business cards and the advent of the internet and social media has also made easier for people to build their brand by themselves. Blogging about your favorite sport team, creating a Social Media Club, or building a portfolio of all your best work and sending it together with your resume and cover letter when applying are great ways you can boost your job search and land a better position in sports. Not to mention they are free.

Show That You are Willing to Work Hard and Work Your Way Up

If you want to work in sports, you must be prepared to work very hard. The sooner you understand this, the better your chances of hitting the high league. In your resume and cover letter include projects you’ve worked on, volunteering and past work experiences, anything that shows the extra effort you’ve made and are willing to give into your dream job. Be specific and provide concrete examples of the tasks you’ve accomplished and the numbers you’ve made for your previous organizations.

Prepare well for the interview and make sure your future employer gets a complete understanding of how hard you’re willing to work for success in your career. It is an imperative in this industry.

Learn how to look for opportunities and they will present themselves. Good luck!

Comment below with ideas to get a sports marketing job. You can follow us and tweet to us @SportsNetworker

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