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Texas A&M Goes ‘All In’ With #JohnnyFootball Sports Marketing Campaign For Heisman Trophy

Johnny Manziel

It’s clear from the school’s dedicated website that the sports marketing crew at Texas A&M has gone ‘all in’, so to speak, with its campaign to help redshirt freshman quarterback, Johnny Manziel, win the Heisman Trophy.

#JohnnyFootball — as he’s referred to by Aggie fans, media, and much of the college football world — has broken numerous records, been named AT&T All-America Player of the Week three times, and is averaging more total yards per game (378.3) than 37 FBS football programs by himself.

He’s even saved a kitten in front of Kyle Field, home of the 12th man.

The website that’s being utilized as a sports marketing vehicle for Manziel has multiple highlight videos along with season stats, quotes, and even a sleek infographic detailing #JohnnyFootball’s accomplishments in College Station.

Will the sports marketing campaign put him atop the voters’ ballots come December 8th? Guess we’ll just have to wait and see.

2012 Sports Marketing Initiative For #JohnnyFootball

#JohnnyFootball Unleashing The Pose Against Sam Houston St.


Photo Credit: Spruce Derden/US Presswire

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