Digital technology has come a long way. At first the sports universe was hesitant but now they have embraced it with open arms. In this article I would like to tip my cap to the impressive and custom ways teams and leagues have incorporated technology in sports.
Tampa Bay Buccaneers
Training camp is hard enough. The days are long and filled with practice, weight training, meetings, and watching game film. During their off time, players use the extra time to recuperate and study their oversized playbook. For this season the Tampa Bay Buccaneers coaching staff decided to get rid of the heavy binder and take advantage of technology.
Every player on the Buccaneers was handed an iPad2 with the entire playbook, team materials, and videos stored on it. Instead of being confined to a facility to watch film or dragging around a phonebook-sized playbook, players have the luxury of studying or analyzing game film at their convenience.
Another digital benefit is how easy it is to track the iPad2 compared to regular notebooks. If the iPad2 ever fell into the wrong hands or was misplaced, all of the information stored on the device can be erased with a simple push of the button.
Major League Baseball
Major League Baseball has always been one step ahead of other leagues in embracing digital technology. A few of their achievements are:
- Streaming live games on their website in 2002
- Launching MLBlog.com in 2005
- Joining the iPhone app market in 2008
What is impressive about MLB is how innovative their ideas are and how hard they try to give their fans exactly what they want. For example, during the final three games of the 2010 season MLB and the Philadelphia Phillies test piloted the “At Bat” iPhone App which allowed fans to order and receive food without getting up from their seat.
During this current season T-Mobile rented out Android tablets to fans at Angel Stadium for only $10 per game. The goal was to give fans more options during the game. For the passionate fan this meant they could read the game program while the other fans could play Angry Birds between innings.
Author Byline: Dmitry Gamarnik is a sports fanatic and a Marketing Specialist with Blue Fountain Media, an ecommerce web site design powerhouse in New York City.