If you want to work in sports, and I think most of you do, I have a question for you: What do you plan on doing in the sports industry?
I’ve got some good news. And some bad news.
The Good News
The reason I say this is because every one of those companies hire new people every year. So do thousands of other sports-related companies.
The real question is, will YOU be one of the chosen ones?
The Bad News
Landing your first job in sports is a huge challenge. The demand for sports jobs is incredibly high. The opportunities are limited. And the competition is fierce.
According to Sports Business Journal there are 24,000 college students majoring in Sport Management today. Not to mention the thousands of Business majors, Journalism, PR, Marketing, Advertising, Communications and Finance majors that share the same dream.
It seems that everyone wants to work in sports, including experienced executives currently in other industries.The sports industry is one of the toughest job markets in U.S. history.
What are you going to do?
You Need a Game Plan
- Which companies do I really want to work for?
- What job (or jobs) can I do better than anyone else?
- Who are the executives that hire for those positions?
- How do I get my foot on the door?
- How do I stand out from the competition?
- How do I position myself as the best candidate?
- How do I network effectively?
- How do I write a cover letter and resume that gets me the interview?
- How do I prepare for the interview?
- And most importantly: How do I knock it out of the park?
You Control Your Own Destiny
There are two types of people breaking into sports today:
- Those who hustle
- Those with relatives in the business
Do yourself a favor. Take a look at your last name and figure out which one you are. Most of us have to hustle.
You don’t accidentally land a job with the Yankees. You don’t accidently end up working for Under Armour. And you don’t accidentally break into Adidas.
Like I’ve said before, landing a job in sports happens on purpose.
The way you get over that hurdle is by taking action. Taking action is the key to a successful career launch. Anyone can say they’re passionate about sports. But not everyone can turn that passion into a profession.
To make that happen, you’ve got to be aggressive, or you will lose. President Lincoln said it best, “Good things may come to those who wait, but only the things left by those who hustle.”
It’s time to hustle.
- Get a spiral notebook and write, “GAME PLAN” on the cover using a big marker.
- On the first page, write: “My #1 Goal In 2011 Is To Land A Job In Sports.”
- On the next 10 pages, write each of those TEN QUESTIONS at the top of the page. (If you’re not into pen and paper, use your computer instead.)
These action items will establish a solid starting point for your sports career-launching plan. In the coming weeks we will discuss various strategies and tactics that will help you answer those 10 important questions.