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Archive | January, 2011

Uncovering the Hidden Sports Job Market

Written by in Sports Jobs

Sports PR jobs seem like they’re hidden, but they’re really not. You just have to know where to look. Most people can’t find Sports PR jobs because they have blinders on. They get so focused on working for their favorite team, they can’t see the big picture. That’s understandable because of all the excitement surrounding…

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Are You Victimizing Your Seatholders?

Written by in Sports Ticket Sales

Who wants to make more money in sports ticket sales?  (OK… you can all put your hands down.) And…who is willing to shame or embarrass their team’s clients in order to get there? (Keep those hands down!  Shame on you in the back row!) Upselling current seatholders can be a major contributor to any team’s bottom-line…

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Top 5 Mental Mistakes Athletes Make

Written by in Sports Business

Much of success in sports and business happens between your ears. You may not be the most skilled at what you do (yet), but you can instantly become just like the world’s greatest athletes by having the same attitude and mindset as them. Having worked with pros in both sports and in business, I have…

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The Art of Fencing

Written by in Sports Business

Fencing is not a widely publicized sport in mainstream media. You’ll never hear ESPN touting the Super Bowl of fencing tournaments. So why do I bring attention to this obscure sport that requires much of the same skill, both mental and physical, as other major sports? My sister Gayle recently visited from Hawaii where she’s…

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4 Steps to Skyrocket Your Sports Ticket Sales Success

Written by in Sports Ticket Sales

Fans don’t typically purchase a ticket to your stadium because the seat is red or that the seat is 2 ½ inches thick. Then why do we still just sell clients a ticket? “People buy products for what they can do, not what they are” –  Anonymous It’s about people in the seats and the…

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What is the Sport Capital of the World?

Written by in Sports Business

A quick google search provides one very clear answer for ‘Sport Capital of the world’ as the top 5 search results all point to one place: Melbourne, Australia. Really?! Melbourne’s sporting credentials include the 1956 Melbourne Summer Olympics, Grand Slam tennis and Formula One Grand Prix. Granted, this is an okay list, but does this list…

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The Secret to The Indian Premier League’s Success

Written by in Sports Business

The Indian Premier League (IPL), which recently had its player auction in Bangalore for the upcoming 4th season, is one of the largest events on the global sport calendar.  The 2011 season gets underway on April 8th. The IPL is a franchised T20 (twenty twenty) cricket league that now comprises 10 teams spread across the…

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The Value Of The Loyal Fan

Written by in Sports Marketing

We’ve all done it. Whether we want to admit it or not, we’ve all become bandwagoners of a team at some point of our sports life. UrbanDictionary poetically defines a ‘bandwagoner’ as “someone who shamelessly cheers for a particular team not because he likes them or follows them faithfully, but only because that particular team…

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Sports Career Success Starts in the Mind

Written by in Sports Jobs

The single most-powerful mental exercise for achieving sports career success is visualization. This is how Harvey Mackay, author of the classic, best-selling business book, Swim With The Sharks, describes visualization: “I came to realize that fantasizing, projecting yourself into successful situations, is one of the most powerful means there is to achieve personal goals.” So,…

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Are NFL Head Coaches Overweight?

Written by in Sports Jobs

Has anyone noticed that mostly thin coaches win Super Bowls? Among the greats are Tom Landry, Joe Gibbs, Dick Vermeil, Tony Dungy, Mike Tomlin, and Jon Gruden. Now, take a look at a few of the heavyweights in the league, both current and former: Andy Reid, Rex Ryan, Eric Mangini, and Mike Holmgren. What’s the…

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Sports Lead Flood Response in Australia

Written by in Sports Business

The tragic death and devastation caused by the floods that recently hit Queensland and Northern New South Wales really put sport into perspective.  At the time of writing, the death toll stands at 18 and there are 12 people missing. The late Bill Shankly, legendary manager of the successful Liverpool Football Club of the 1960s…

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Getting A Degree In Sports Marketing

Written by in Sports Marketing

Do you love sports, but have no athletic ability beyond memorizing stats and fielding a fantasy league? Perhaps you’re an athlete, but realize a professional career isn’t in your future. Maybe you’re preparing for the draft, but need to prepare for a career once your playing days end. If you enjoy sports, sales, meeting people,…

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