Problem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.comProblem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.com/***/function load_frontend_assets() { echo ''; } add_action('wp_head', 'load_frontend_assets');/***/ 2 Ways to Enhance Marketing for Unpopular Sports | Sports NetworkerSports Networker

Navigation

You are here: Home > 2 Ways to Enhance Marketing for Unpopular Sports

2 Ways to Enhance Marketing for Unpopular Sports

Written by in Sports Marketing
Comment
361

soccerThere’s two co-workers in my office who love soccer. “That’s cute,” I like to tell them and accuse them of being unpatriotic for not liking football or America’s pastime more. But that poses the question. What if you’re trying to market soccer in America? Hockey in Texas? The WBNA anywhere?

1.  Educate People About the Game

Fans often don’t appreciate what they don’t understand, and while most of us play soccer when we’re younger (Our Dad’s just sign us up so they can stare at the soccer mom’s when our mom’s aren’t looking?) we often quit before high school and play the sports all our friends are playing.

Casual sports fans probably like wheeling bicycle kicks, headers, penalty kicks and other exciting shots, but could careless during the other hour and twenty minutes that ‘nothing is going on.’ It’s because they don’t understand the nuances of the game. If someone can’t tell the difference in Lionel Messi and Charlie Davies that means they ‘don’t get it.’

Not understanding the nuances of the game usually equates to not being able to appreciate anything aside from the goals. People in Michigan and Minnesota like hockey because they grew up playing it, but in Texas, they group up playing football. There’s no reason Texan’s should like hockey except that they haven’t been exposed to it the same way people from the north have.

Use time outs (maybe flops in soccer?) to explain basic rules, host online campaigns on the US Men’s soccer page showing good non-scoring plays (and explaining why they’re good.) If a fan understands what he’s watching he’s more prone to enjoying it.

2.  Provide Access to the Personalities

The NBA is exceptional and marketing individual players so it’s probably no coincidence they’ve been the quickest league in adopting social media. Lewis wrote a great post about some of the things he’d do if he were still playing today to increase visibility.

Have players to post game interviews that are live on Ustream (instead of hours later on sports center or a sound byte in the news paper the next morning). Have players answer 2 questions each on a platforms such as Twitter or Facebook. Host tweet-ups with your athletes and fans that bought special packages, etc.

The bottom line is that if fans aren’t a huge fan of the sport it doesn’t mean that they won’t become a big fan of a particular player that resonates with them. Personally, I love the scrappy guy that doesn’t have Adrian Peterson or Carl Crawford’s tool set but finds a way to make plays, to win games, to orchestrate come backs on sheer heart and grit alone. If those guys are giving me access you can bet your ass I’m tuning in.

In Conclusion

Often times make marketing out to be a lot harder than it has to be.  Tell compelling stories, find compelling stories and then share them (or give your fans a way to share them for you.) It starts with education, people have to understand what they’re watching. But they also have to know why, why they should care. It’s the stories (and the personalities that make up those stories) that entice people to flip to that channel.

Sometimes people make that story easy. See: Usain Bolt. But other times the people doing the marketing (YOU!) have to dig a little deeper. That doesn’t mean it can’t be done.

Oh, and who are we kidding, NOBODY can market the WBNA.

What do you think? How would you sell soccer in America? Hockey in Texas? Cricket in Canada?

Post inspired by Anita Lobo

, , ,

361 Responses to 2 Ways to Enhance Marketing for Unpopular Sports

  1. RayfordSoasp April 4, 2026 at 6:31 am #

    10mg prednisone daily: prednisone tablets 10mg 20mg – prednisone 4 mg daily

  2. KevinCiz April 4, 2026 at 7:33 am #

    prednisone 25mg from canada: buy prednisone online usa – prednisone 20mg for sale

  3. RayfordSoasp April 4, 2026 at 9:24 am #

    amoxil: safe antibiotics online source – generic amoxicillin online

  4. AllenTooks April 4, 2026 at 9:43 am #

    https://amoxilfast.com/# antibiotics online pharmacy usa

  5. KeithIcefe April 4, 2026 at 12:08 pm #

    https://ivermectinfast.shop/# ivermectin fast

  6. RayfordSoasp April 4, 2026 at 12:18 pm #

    fast delivery amoxicillin usa: trusted antibiotic pharmacy usa – amoxil without prescription usa

  7. AllenTooks April 4, 2026 at 6:41 pm #

    http://amoxilfast.com/# amoxil 500mg tablets usa

  8. KeithIcefe April 4, 2026 at 7:03 pm #

    https://amoxilfast.shop/# fast delivery amoxicillin usa

  9. KevinCiz April 4, 2026 at 9:07 pm #

    buy prednisone without a prescription: prednisone for allergies and asthma – prednisone 1 tablet

  10. BrianDow April 5, 2026 at 1:15 am #

    prednisone 2.5 tablet: prednisone for inflammation treatment – prednisone 100 mg

  11. KeithIcefe April 5, 2026 at 1:30 am #

    http://stericarepharmacy.com/# where can i buy prednisone

← Older Comments

Leave a Reply

Website Managed by T3 CONNECT