Jason Peck recently asked 16 sports industry thought leaders (a few of us who write here among them) to share their thoughts and predictions for sports and social media in 2010. The result was an awesome ebook full of some solid insights. In this post I’d like to build off the foundation Jason (and the…
Tag Archives | Ryan Stephens
2 Ways to Enhance Marketing for Unpopular Sports
There’s two co-workers in my office who love soccer. “That’s cute,” I like to tell them and accuse them of being unpatriotic for not liking football or America’s pastime more. But that poses the question. What if you’re trying to market soccer in America? Hockey in Texas? The WBNA anywhere? 1. Educate People About the…
How can social media tools drive your sports marketing success?
What brands have succeeded in using social tools to increase their engagement with their fans? Enhance their brand affinity? Drive their bottom line? These are all questions WE’RE going to explore today, together. That’s right, I’ll get us started, but then let’s use the comments section to build out both lists until we have a…
Life-Streaming 101: The Starbury TV Experiment
Stephon Marbury should’ve refrained from life-streaming. Starbury TV, as far as I’m concerned, was an epic failure. Why? David Neiman of Athlete Interactive put it so poignantly that I’ll just share what he had to say and let you judge for yourself: “We want athletes to awe us, and that’s precisely what they do when they’re doing what…
Transformation: The Future of Sports + Social Media
Or since transformation can be negative, let’s say intelligent growth or evolving. People in the sports world do it all the time when they add another dimension to their game, or when they improve upon a certain facet of their skill set. Joe Mauer adding more power to his arsenal, LeBron improving his defense and…
5 Ways to Use Twitter: Promote Your Sports Company Or Personal Brand
Image by bluemedia1 This is a guest post by Ryan Stephens Sports companies and brands have traditionally been slow at adopting web 2.0 and social media strategies. This is unfortunate because fans are all over the web having conversations about your brands without you. Joining this space, and potentially becoming a prevalent figure in this…