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Tag Archives | Sports Social Media

Interview With Darren Rovell: Sports Business Man of The Year!

We recently hosted a poll for the top sports social media professional and sports business resource of 2010, and the winner of both went to CNBC’s sports business reporter Darren Rovell! I was extremely impressed with the amount of dedicated fans Darren actually had when he tweeted out the link to the poll to his…

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Top 6 Tips On Community Management

A few weeks ago I wrote about the importance of building a community and becoming more than just a sports team. One thing I didn’t really touch on in that post is the importance of community management. The community manager is often the front line of communication between a brand and it’s customers or a…

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Top 4 Ways to Utilize Social Media to Grow Your Fan Base

Over the past four weeks I’ve been writing a short series of articles taking a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can find the posts in this series below….

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Matthew Higgins On The New York Jets, Social Media and Sports Business

Gary Vaynerchuk and his team at VaynerMedia help manage the social media efforts of the New York Jets, where Matt is the Executive Vice President.

Matt goes into detail about a number of things the Jets are doing in regards to maximizing social media as an organization, but also how they are integrating it with the players as well. He talks about measuring social media ROI, how to get a job and work in sports, and a number of other nuggets you will want to know about. Make sure to watch this interview below, and follow him on Twitter @MHigginsJets.

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Now is the Best Time to be a Sports Fan

As some of you may know I’m a huge basketball fan and I live in the UK. A few years ago this meant following the NBA could be difficult at times. It often resulted in struggling to stay awake at work or school after staying up until 4 a.m. the previous night to watch a…

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Should teams look beyond Facebook & Twitter?

We’re now starting to see more and more teams getting involved with social media. This is great, but I think it’s time they start to look beyond only utilizing the major platforms (Twitter, YouTube, Facebook) and really start to embrace more emerging and niche platforms (Ustream, Tumblr, Flickr). Every platform offers something different and therefore…

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LeBron is Missing a Massive Opportunity

Let me start by saying that LeBron James is doing just fine for himself. LeBron can pretty much do whatever he wants (e.g. get dunked on at his own camp and confiscate the video, walk off the court without shaking hands after losing the Eastern conference finals, back out of the Slam Dunk Competition) and…

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Pay Attention to the Little Things (and People)

An amazing aspect of social media, for brands, is the ability to listen to your fans and customers. They will tell you when you do something great, but more importantly, they will tell you when you fail. The real-time web has given brands an opportunity like never before, the chance to listen and respond to…

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Twitter and the Premier League

(This is a guest article by Ash Read) The social media phenomenon is still taking off here in the UK, especially amongst our sports teams and athletes, who are severely behind their US counterparts. We’ve yet to see a sporting superstar utilize social media to the same level as Shaq, Dwight Howard and others have…

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What Happened to the Old Gilbert Arenas?

Update: Today, Gilbert Arenas was suspended indefinitely and without pay from the National Basketball Association. Keep in mind that this article was published before the suspension was announced. A couple of months ago, I wrote a post about Gilbert Arenas, calling him the true pioneer of social media. Far before Shaq had 2.7 million followers…

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Will Social Media Become Ambush Marketing’s Favorite New Ammo?

As we turn the page and look ahead to 2010, let us address a topic most marketers have a strong opinion on: ambush.  Whether you believe ambush marketing of official events is creative and cost-efficient or an unethical and illegal mortal marketing sin, the fact is 2010 will see more of it than many marketers…

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For Iverson and the Sixers, the Answer is Social Media

For the record, I am a Sixers fan, and I love Allen Iverson. The Background Three years ago, yesterday, Allen Iverson asked for a trade from the Philadelphia 76ers. “As hard as it is to admit,” he said, “a change may be the best thing for everyone.” Eleven days later, Iverson was traded to the…

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