It appears that Arsenal FC and Emirates have found a sweet spot in the mind of sports consumers in the UK. In REPUCOM’s Sponsorlink study, it was found that 88 percent of sports fans in the UK are aware that Emirates owns the naming rights to Arsenal’s home stadium.  Additionally, the shirt sponsorship between the two…
Tag Archives | ROI
NHL Teams Utilize SpotlightTMS
Many companies use sports tickets as a tool to push their business relationships to the next level. Â These companies may be utilizing tickets to increase sales, but how many of them know their return on investment? Thanks to SpotlightTMS, many NHL teams are now offering answers for their corporate customers. The NHL provides corporate customers…
The New Teams in Town: Is South Florida Becoming a Sports Marketing Powerhouse?
The battle between small and big market franchises has peppered the landscape of professional leagues since the early days of the 1950s, when National League Baseball first made its exodus to the west, and even more recently during the NBA Lockout this past fall. Heightened mostly around the nearest CBA debate waiting to surface, the…
Sportsbiz Weekly Buzz – 12.2.7
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business Baseball, Not Football, Has the Super Salaries “Welker makes $2.5 million a year. That’s a great haul until you consider what a worker bee like Welker would make in a baseball uniform. There always has…