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Build a Brand Like Apple in Sports

When you think of brand positioning for Apple Inc. (Public, NASDAQ:AAPL) a few words come to mind: creative, quality, dynamic design and secretive. In light of the last definition, most all information that has any hint of a new product, design or circuitry hits every mode of media within minutes.  Apple’s PR department has one…

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Social Media In Sports Heads Over Seas

If you think social media in sports is only booming in the United States, think again. Europe’s first sports social media site is now up and running, sportpost.com. A free site that combines the best videos, blogs, news, and debates from the world of sports is now in one central location, where fans have the ability…

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