It all started on October 29th during a game between the Minnesota Timberwolves and the Milwaukee Bucks. Minnesota Center Kosta Koufos missed an open jumper. Several players, including the Wolves’ Kevin Love and Wes Johnson, went for the rebound. Love was hacked, sending him to the free throw line. As Love prepared to take his…
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This is part of a short blog series where we take a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can see the other posts here.
In the first two posts of this series I covered the importance of listening in social media and turning your sports team into a social experience. In last week’s post I briefly touched on the importance of content. Today’s post we’re going to take a deeper look into this subject.
You Have Great Content
Everyone has the ability to produce great content, whether you’re an amateur soccer team or an NBA franchise. Producing great content is not about glitz and glamour. If you’re making videos it’s not the quality of the camera that makes the difference; with blogs it’s not the widgets and plug-ins that make it successful. It’s the content.
Think about what content people will want to see: fans, players, coaches, sponsors – what appeals to them? What will make them continue to pay an interest in you? And importantly when you’re looking to expand your fan base and reach new fans, what will they share? That is your great content.
If you think social media in sports is only booming in the United States, think again. Europe’s first sports social media site is now up and running, sportpost.com. A free site that combines the best videos, blogs, news, and debates from the world of sports is now in one central location, where fans have the ability…