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How to Create Content Sports Fans Will Care About

Image by SomewhatFrank Using the framework set forth by Gary Hayes and Laurel Papworth (and expanded on by Valeria Maltoni) I’d like to continue the mini-series on using social media for sports marketing. Last time we talked about how to involve, and for this post I’d like to discuss how to begin the second phase,…

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Alex Shalman: How To Become An Online Rock Star!

I have had the great fortune to become friends with Alex Shalman over the past year, and Alex was one of the first people I reached out to a while back to pick his brain on social media, and most importantly… blogging. I would not say Alex has one of the top 100 blogs, but…

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