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Your Team Needs to up its Game on Social Media

On Sunday, I unLIKED the Tampa Bay Lightning on Facebook. Why? Because every time I would log on they’d give me a piece of news and ask me to LIKE it, in big, capital letters, as if I needed to be educated on how to press the LIKE button. When brands do this, regardless of…

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Social Media Activation During the NHL Stanley Cup Playoffs

Teams in the NHL Stanley Cup Playoffs have been doing a fantastic job of capturing both the die-hard and casual fan’s attention throughout the playoffs. With the NHL being the “inferior” member of the major four sports in the United States, they need to do all they can to differentiate themselves. Social media is a…

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