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5 Proactive PR Tips for Sports Figures

It’s official. Tiger Woods announced on his website that he will begin his comeback from the personal mega-bogey that derailed his professional career for four months. Ben Roethlisberger is still fighting a sexual assault charge, his second such fumble in three years. Four University of Oregon football players have been in trouble with the law…

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Sports Business Weekly Buzz

Gatorade Drops Tiger (the Drink) By Kenneth Hein After less than two years, Gatorade is dropping Tiger Focus from its portfolio. There has been a great deal of buzz around the announcement given its timing. However, the plans have been in the works for months. (www.adweek.com)

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For Iverson and the Sixers, the Answer is Social Media

For the record, I am a Sixers fan, and I love Allen Iverson. The Background Three years ago, yesterday, Allen Iverson asked for a trade from the Philadelphia 76ers. “As hard as it is to admit,” he said, “a change may be the best thing for everyone.” Eleven days later, Iverson was traded to the…

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Interview with Corky Truin of the Seattle Seahawks

This week’s Voice of the Box interview is with Corky Truin, team photographer for the Seattle Seahawks. Corky discusses what its like to bring his two passions of photography and sports together. Learn some helpful tips on how to break into sports photography while gaining insight into this specialized role within the NFL.

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The Bowl Conundrum Structure Needs Public Relations Help

BCS. Sometimes that’s all you have to say to launch a storm of criticism about today’s way to select the best team in college football. Just ask Bill Hancock, last week’s newly named executive director of the Bowl Championship Series. To be sure, Hancock is no Johnny-come-lately. He was the first director of the Final…

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Life-Streaming 101: The Starbury TV Experiment

Stephon Marbury should’ve refrained from life-streaming. Starbury TV, as far as I’m concerned, was an epic failure.  Why? David Neiman of Athlete Interactive put it so poignantly that I’ll just share what he had to say and let you judge for yourself: “We want athletes to awe us, and that’s precisely what they do when they’re doing what…

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Added Value vs. Perceived Value

In the economic times of 2009 everyone is trying to define and produce value.  Like most marketing buzzwords, value can be a very ambiguous concept. When fans look to spend their discretionary income to take in a ballgame, they base their purchasing decision on the emotions that the product of sports provides.  The emotional aspect…

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Andy Dolich, COO of the San Francisco 49ers on Football, Technology and Sports

Image by Jed Jacobsohn Today, SportsNetworker features an interview with Andy Dolich, Chief Operating Officer of the San Francisco 49ers, and highly respected executive in the sports industry. As COO of the 49ers, Andy Dolich is responsible for day to day business operations of the franchise.   Dolich joins the 49ers with over three decades of experience…

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