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PGA Responds to Missed Opportunity

Written by in Sports Marketing

Has it really been one month since I constructively criticized the PGA Championship for not allowing fans to bring their cell phones into its 2010 event at Whistling Straits?

It should not have been that long, because it was quickly after that blog was posted that I received a phone call from Ken Lovell, Vice President of Media Development for the PGA Tour.

With the Ryder Cup on the docket for this weekend and people thinking golf during an already predictable media-heavy football season, I decided that today was the “better late than never” time to share what Lovell told me about how the PGA is in tune with its fans’ desire to shoot photos and react to what’s going while they attend a professional golf tournament.

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PGA misses PR Opportunity with Fans

Written by in Social Media in Sports

A couple of weeks ago I was faced with a challenge unlike anything I’d experienced in the last few years while attending the Professional Golf Association’s premier event – the PGA Championship — at the beautiful Whistling Straights golf course in Kohler, Wis. I went to the tourney as a fan, not as a member of the media, which limited my communication throughout the day.

According to PGA rules, I was not allowed to bring a phone or mobile device of any kind (which in my case, are one in the same) into the venue. I could deal with having to silence my phone, but to be removed from social media and email was trying for someone who depends on those tools to run and monitor a publicity business.

After all, I was pretty excited about the prospects of how I could monitor other holes from my iPhone – the PGA touted its apps like few other organizations do. But they weren’t app-licable to me. I was there.

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Bubba Watson Tops List of Rising Sports Stars to Watch in July

Written by in Sports Marketing

Rising Sports Stars is a new monthly list distributed by Brand Affinity Technologies (BAT) and ranks the top ten U.S. professional athletes from all major sports who experienced the greatest relative growth in popularity during the prior thirty days.

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Classic Golf Tournament Mistakes

Written by in Uncategorized

Six tips and suggestions on how to run an affective golf tournament

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Driving Value for Event Sponsors

Written by in Sports Sponsorship

(This is a guest article by Dan Westervelt) One of the first mistakes that inexperienced event planners make with golf tournaments is to ask for donations for arrival gifts. This usually results in a hodgepodge of miscellaneous and unrelated logo’d merchandise like pens, mouse pads, drink cozies in a recycled plastic bag. What message does…

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Tiger Woods Nike Ad, a Bad PR Move?

Written by in Sports Marketing

The Nike ad. Just say those three words this week to a sports fan and it’s pretty much understood they’re talking about the Tiger Woods ad for the shoe and apparel company that debuted on SportsCenter and GolfChannel. The social mediasphere immediately began to weigh in on its value or misplacement. By Thursday, I believe…

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Tiger Woods Press Conference: Do You Believe Him?

Written by in Sports Marketing

Over the past 48 hours, the Internet has been buzzing because of the announcement of Tiger Woods’ first public appearance since his infamous November 27th accident. All of the major sports, news, and entertainment publications have written about it. Yesterday #tigershouldsay was trending on Twitter (e.g. #tigershouldsay blame it on Nike, they told me to…

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Well, This is Awkward. Tiger is Decade’s Top Athlete.

Written by in Sports Business

Three weeks ago, Tiger Woods had it all. He was the world’s best golfer, a superstar athlete with a beautiful wife and kids, millions of dollars, sound endorsements from big brands, and an untarnished image. Then, in the very early hours of Black Friday, Tiger Woods was involved in a single-car accident on his neighbor’s…

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Tiger Tales…This is No Children’s PR Story

Written by in Sports Media

Have you read and heard more than your share about Tiger Woods’ unfortunate meeting with a fire hydrant and a tree last Friday morning? I think I have. But one last thing…and only because it’s the main, if not the biggest sports PR story this year, and is already leading Jay Leno’s monologue. The quickie…

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The Huddle: Nothing Beats a Team

Written by in Sports Networking

The sights and sounds of summer are arguably the best of the year. Ask most anyone and they will list summer as one of their favorite times of year. If you ask why, you will get a variety of answers. Some will cite the long, sunny days filled with enjoying time at the beach. Others…

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